
Generating more referrals
Faster follow-up
Converting interest into jobs
Staying organized
Visibility on Google
Stronger online presence
Building trust before the call
Attracting higher intent jobs
Consistent lead generation
Filling gaps in your schedule
Creating predictable pipeline
Scaling at your pace
Multi-channel growth
Strong market presence
Brand authority
Ongoing lead generation at scale
Pay-on-Performance
No long-term contracts
No being pushed into higher tiers
No paying for things you don't need
You shouldn’t take anyone’s word for it upfront.
The goal isn’t to convince you—it’s to show you what’s actually possible based on where you’re at, and let you decide if it makes sense.
If it does, we move forward. If not, at least you have clarity.
Most companies sell services.
We focus on what actually moves your business forward at each stage—without overloading you with things you don’t need yet.
It’s a simpler, more practical approach built around real outcomes, not just activity.
That’s more common than you’d think.
Usually it comes down to one of two things:
either the strategy didn’t fit the business, or things were done out of order.
That’s exactly what we try to avoid.
No.
We don’t believe in locking you into something that isn’t working.
You stay because it makes sense—not because you’re stuck.
It depends on where you’re starting.
Some things can improve quickly—especially if you’re already getting leads.
Other things take time to build properly.
This is something we could provide more clarity on once we know more about your business.
We’ll always be upfront about what to expect so there are no surprises.
It depends on what you compare it to.
The focus isn’t on being the cheapest—it’s on making sure what you’re doing actually produces something in return.
However, we're certainly more affordable than many of our competitors simply because we're confident that you'll stay with us longer, so we aren't focused on trying to get paid as soon as possible. We're focused on getting you results up-front.
We're confident that our pricing is accessible for any business at any stage of growth, regardless of their location, etc. We also love to be transparent, which is why we make our pricing available up-front online here.
Yes.
Everything is built to be clear and easy to follow—without needing to learn marketing just to keep up.
You’ll know what’s being done, why it matters, and what it should lead to.
But more importantly: You don't have to be an expert. That's why were here. A large part of our service is software solutions, but we're completely white glove and handle every major aspect of our for you. This isn't something that's going to take you a weekend to figure out. If you can click, scroll, & occasionally type; or answer phone calls, we'll be able to handle everything else.
No—but you won’t be left in the dark either.
Some owners want more involvement, others want less.
We adjust based on what works best for you.
Then you shouldn’t be paying for everything.
Everything is structured so you’re only doing what actually makes sense for your business right now—nothing more.
Primarily local service businesses—contractors, home service providers, and similar businesses.
Our roots are in landscaping and property maintenance.
The common thread is simple:
owners who want more consistency without overcomplicating things.
No.
Some owners prefer to own everything themselves, others prefer more support.
We can structure things either way.
This question depends heavily on your goals. If you have the right systems to grow from referrals and word-of-mouth, you may not need to spend as much on advertising. For companies that have already maximized their referrals and word-of-mouth, but would still like to be growing faster, or simply have more consistency and control of their work flow, that number increases.
Generally, for digital advertising a good starting point will be $50-75/day. We wouldn't recommend going below $30/day, particularly if you have other competitors in your area. It's best to focus on a single advertising channel until you can be confident you've maximized your lead flow. An average advertising budget for a local home service company that is looking for moderate growth is going to be 7%-12% of annual revenue across all channels.
For comparison:
The Small Business Association lists that B2C services (home services included) typically spend roughly 11% to 12% of their gross annual revenue on marketing & advertising. For companies looking to grow, that number can be higher or lower depending on your goals and local competition.
Just reach out.
We’ll take a look at where you’re at, talk through what’s going on, and help you figure out what actually makes sense—no pressure to move forward.
“We’ve been landscaping for 14 years and thought we had it figured out, but gave NorthKey a chance to see if we might learn something. NorthKey brought in more estimate requests in the first 30 days than we used to get all spring.”
“I thought my ads were pretty decent, but it didn't used to be very often that we would have enough jobs to fill an entire week. Now I have literally had to turn some away in the fall because we already had routes booked.”
“I used to rely on referrals for pretty much all of my work, but they were hit or miss. Now we’ve got a pretty steady stream of homeowners who already know what they want and are ready to start. It's a lot better than just leads that we used to get from some other company we tried.”
"We're at about 5-6 installs a month which is about double what we were doing at the start... Honestly, the thing that caught my attention with NorthKey was the promise that customers would stop trying to haggle and compare us to cheaper options. It got a bit sickening and we got the call at the right time so we tried it. Turns out that was a great decision and we definitely have more of a premium image now."
"Flyers, Facebook, Google, TikTok - I was definitely doing all the right stuff, but it wasn't all tied together. That was the one piece we needed help with. I wasn't really full-time until we started gaining some traction with NorthKey a few months ago.
“I used to spend half my week explaining pricing and chasing down people who ‘might’ need something hauled someday. After NorthKey, the only calls we get are from homeowners who already know what they want gone and are ready to book. I didn’t realize how much time I was wasting until it stopped.”
"Now folks come to us expecting a professional service and are happy to pay for it. Before NorthKey, it used to be tons of calls from people who just wanted a ballpark price and never booked. I used to worry about filling the calendar, but now I’m actually trying to figure out how to hire faster.
“I thought I just needed more leads, but what I really needed were the customers. NorthKey brought customers who weren’t trying to negotiate every nickel—they just wanted a reliable pool service and were ready to book. It completely changed how predictable my schedule is.”
"It's great to start a conversation with customers and have them already know about us, and have an idea of what they want. Before NorthKey, we just posted pictures and hoped people would call. Now customers actually understand what we do and why it costs what it does. They trust us when we show up instead of only asking for the cheapest price.”
By submitting, I agree to the Terms & Conditions provided by NorthKey LLC.
Your information is 100% secure, and will not be shared.
Help turn real opportunities into real jobs
Make it easier for the right customers to find you
And create consistency without adding unnecessary stress



Have a general inquiry?
If you have a general inquiry but not a minute to chat,
you can send us an email at: [email protected]